The Stratford Police Service approached the Stratford School of Interaction Design & Business to evaluate possible alternatives to their existing, dated website, and potential social media and mobile application channel additions.
The “Digital Refresh” project was pitched to the Stratford Police Service in 2016 to replace their dated website from 2001, and add new mobile and social media capabilities. My role on this assignment was Project Lead and Lead Developer. The project was hugely successful, earning a top spot in the Stratford School of Interaction Design & Business’ annual project showcase (2016).
In working with the client on this multi-channel digital strategy project, it was critical to form a community-oriented “brand” for the Stratford Police Service to guide the design efforts.
The Stratford Police Service required a website and digital strategy which addressed the needs of their various target demographics; residents, tourists, and job seekers were identified as the top 3 audiences to target.
Everything about the Stratford Police Service’s new website design was crafted specifically for the client, after conducting exhaustive competitive audits, market and demographic research, and user testing.
The Stratford Police Service required real-time communications with the public. This has been incorporated into the website’s design, using built-in Twitter feeds, as well as a Content Management System for press releases.
Stratford is a town with a diverse population, in terms of age, technical expertise, device profiles, and more. The website design is totally responsive, allowing visitors to browse with ease on any device.
Beyond the responsive website and new social media strategy, the Stratford Police Service wanted a mobile app for smartphones (e.g., iOS, Android) to foster better connections with the community.
A responsive new website, a comprehensive social media strategy, and a novel mobile app can equip the Stratford Police Service with the latest technologies. The “Digital Refresh” not only brings the Stratford Police Service up to today’s standards, it also prepares the force for the technology of tomorrow.